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Business Now: Fiat dealership banks big on Austin’s innovators
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Austin is often dubbed ‘The City of Ideas,’ and the inspirational attitude can be attributed to a special group of people—the creative class.
Austin Business Journal
Click here to read more on this story in the Austin Business Journal.
Editor Colin Pope said the creative class is made up of Austinites who create and innovate, whether it be scientists, entrepreneurs or artistic marketers.
The creative class isn’t always clean cut and it is the target demographic for the Fiat dealership in North Austin.
At Fiat of Austin in the Domain, you may come across a high end car salesman with a few tattoos or perhaps a worn pair of blue jeans. It’s a casual attitude appealing to the creative class and it’s working.
The local Fiat dealership was rated the best in North America. Find out more in this edition of “Business Now” in the video above.