New media is changing the face of fashion.

“People are starting fashion blogs every day. Brands are coming online and having an online presence. There are more places to shop online, and it’s growing,” Brooke Moreland said.

Moreland runs Fashism.com. The site is up for an award at SXSW this year.

“It’s a community where anyone can send in their photo and ask a question, like does this fit? Does this look right? And the community gives them advice and feedback and tells them what they should wear,” she said.

New media sites like Fashism.com are changing the way people chose what to wear.

“Twitter is really big. People upload pictures of themselves, saying, ‘Should I buy this?’ It’s incredible because everything is so instant,” local blogger Indiana Adams said.

Sharing media online brings fashion to a wider range of people.

“It think it’s really liberating for people to be able to not be in New York or Paris and still be able to be involved in the fashion scene,” said Diva, who blogs at InHerStalettos.com.

Since so many trend setters are in town for South by Southwest, Adams organized the New Media Fashion Brunch and Boutique Crawl on the first Friday of the festival. The new media fashionistas met for bunch before going on a boutique crawl on Second Street. They were met with champagne and treats along the way to South Congress.

“A lot of girls are in from out of town, and I wanted a way that the Austin fashion bloggers could meet them,” she said. “So I thought, why not throw a brunch on the first day of South by?”

The meeting showcased Austin’s fashion districts and put a face to the online voice they frequently read.

“I know Austin isn’t New York or Miami or LA when it comes to fashion, but we take our fashion pretty seriously,” Adams said. “I get inspired every day by the way people here dress.”