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Austin Resource Recovery recycles glass, but only serves single-family homes in the city. Several local trash collectors say it’s simply too expensive to recycle glass, so they don’t, and with Austin’s thriving nightlife, it adds ups.

Bar-owner Bob Woody estimates that half of all alcohol consumed on Sixth Street, Austin’s main nightlife hotspot, comes from bottles.

Most businesses have to contract for their own waste collection, and most opt to not recycle because of the lack of return.

Woody says that's why he started his own recycling program on Sixth Street in the late 1990s, but admits sustaining the program isn't easy.

"It has to go all the way down to provision of the containers, to the club, in a way that you can put your arms around it and provide it so the customer can actually do the recycling themselves, too," he said.

Woody says several partner businesses plan to display recycling cans at Sixth Street bars and restaurants which are dedicated to glass bottles.

He hopes that will help encourage patrons to pitch in the recycling effort.