No, you're not hearing things. Apple is using a bit of a hybrid name for the new device it just unveiled: the iPad Air.
Borrowing the term from its line of MacBook Air laptops, the tech giant is now using "Air" to hammer home just how much thinner and lighter the new iPad is than the previous version.
"The bezel is 43 percent thinner than the previous version, making it more comfortable to hold in your hand," said Phil Schiller of Apple. "When you look at it from the side, you see how amazingly thin it is."
At just one pound, developers say the iPad Air uses the same processor as the new iPhone 5s, making it more powerful than its predecessors. The new device starts at $499 and will hit shelves Nov. 1.
Apple also released the details of a new, more powerful iPad mini that has a sharper retina display screen. Arriving in late November, the device will start at $399.
Apple also unveiled its new, more powerful MacBook Pros, which start at $1,300, and offered up more details on its upcoming, cylindrical Mac Pro desktop which is due out in December and will start at around $3,000.
But some will argue the biggest news of the day had nothing to do with the hardware announcements, but rather the software announcements. Apple announced OS X Mavericks, the 10th version of OS X, which developers say will help enhance computer performance without the need for new hardware.
Updates to iLife were also announced, including GarageBand, iMovie and iPhoto, as well as new apps for the Mac like iBooks and and iMaps.
Additionally, there are updates for iWork's Pages, Numbers and Keynote.
All of the announced software updates are available immediately and for free to anyone who buys the newest generation or Macs of iOS devices.