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01/16/2012 02:42 PM

Tech Beat: New Lytro digital camera moves beyond the lens

By: Adam Balkin

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What may look like an oversized tube of lipstick could very well be the most game-changing piece of consumer technology in 2012.

It's called the Lytro digital camera, and taking a picture with it is kind of like taking a shot with a room full of cameras and then processing all those shots with a supercomputer. It all happens with a simple click.

The process has its advantages. For starters, a photographer can focus any part of the shot after they’ve taken it.

“It is a lightfield camera and so what that means is that the Lytro camera captures all of the direction of light. So the other way to think about it is all of the light traveling at every point in space, and conventional cameras don't do that. Conventional cameras throw away the direction of light,” Lytro spokesperson Kira Wampler said.

It means everything from no more out-of-focus shots to using the technology to create art that sits somewhere between photography and video.

Right now, the obvious whiz bang feature to this is focusing the shot after taking a picture, but developers say there are a lot more possibilities for this technology than just that.

“All of these pictures are inherently 3-D, so if you have a 3-D TV, you'll be able to look at them on a 3-D display and many other things to come over time as you think about capturing this multi-dimensional set of information when you take a picture,” Wampler said.

Simple software updates will also eventually give users control over things like shutter speed and aperture.

Pictures are shared in a viewer, so users can email them, throw them on Twitter and Facebook, and everyone can shift the focus with no special software required.

It’s possible to print shots, usually up to at least 5x7. The camera itself, which ships next month, is available for pre-sale now at Lytro.com.

The device costs about $400 for an 8GB model, which holds around 350 shots. There’s also a $500, 16GB model which holds about 750 pictures.

Each Monday and Friday, tune in to Tech Beat to learn the newest high-tech trends in both industry and product development. Also tune in each Thursday and Saturday to App Wrap to find the newest and coolest apps for your cell phone or mobile device.