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Tech Beat: SXSW tech trade show
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When you hold a trade show at a conference like South by Southwest—part music, part movies and part technology—you wind up with a lot of new products trying to serve several crowds.
One of the products, BlinkFX, will let users wearing their wristband at a concert become part of the light show.
“The wireless technology is simple—infrared light just like your TV remote,” Joel Carter with BlinkFX said. “We're able to turn on and off these wristbands in an infinite number of colors that a lighting designer can pre-program
Speakerfy is an app that can crowd source sound in a similar way. Users link a bunch of mobile devices through the app via a WiFi network, and then all those devices play the same audio, meaning you can be in a group and all be listening to the same playlist.
But they aren’t stopping there.
“Video is one of the things we're implementing soon,” Austin Wright with Speakerfy said. “What you do is you have a laptop, you put a smartphone on the left, a tablet on the right and you can have surround sound while camping.”
Speakerfy is also working on a microphone version of the app so that you could be at an ad hoc gathering, like a protest for example, and as the leader speaks into his or her phone to address the crowd, everyone phone in the crowd becomes a speaker, amplifying the message.
Mico out of Japan is a headset which reads your brainwaves and then based on those brainwaves decides for you what music you should be listening to
“We analyze brainwave status with four parameters including emotion or mood and match music which has the same parameters and play the music,” Yasu Tsuchuya with Neurowear said.
As to why you might want this headset, creators say at the very least it helps with discovery. Users can go out and find new music that fits your taste, even if that music is tucked away in a genre or through an artist you wouldn't normally check out.