Some called Sen. Ted Cruz’s 21-hour faux filibuster a waste of time, others called it political theater.
No matter what you dub the senator’s extended dialogue, all press can be considered good press for Cruz and his cause.
"In a lot of ways, this negative coverage, or a negative portrayal, actually rebounds to the advantage of the person being portrayed,” Jim Henson with the Texas Politics Project said. “If you're a conservative, it enables you to look at the coverage and say, 'See, we're fighting the good fight.’"
Senator Cruz's lengthy speech propelled him into the national spotlight, much like Fort Worth state Sen. Wendy Davis' abortion filibuster in June.
While Cruz and Davis have very little in common--besides their ability to talk for hours on end--their marathon speeches have propelled them up the political ladder.
"I think it's not so much the talking as it is the drama," Henson said. "And the fact that it defines someone as a single protagonist."
For Sen. Davis, in most cases, she came out with higher marks in the media. Henson says that's due in part to the backlash Cruz is receiving within his own party.
"A lot of Cruz's colleagues and in the political class in Congress are really unhappy with the way this is played out, but it is good for a Republican primary," he said.
A lot of that backlash headed towards Cruz’s way can be attributed to the possibility of a government shutdown if there is no deal on a budget. That deadline is Oct. 1.