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06/08/2012 03:49 PM

Business Now: Vanity plates drum up state revenue

By: YNN Staff

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Ever wonder the story behind those specialty license plates you see on the road?

Read more

Click here to read more about this story in the Austin Business Journal.

Austin Business Journal Editor Colin Pope said while the vanity plates are produced by a private company, they still generate revenue for the state.

My Plates LLC, based right here in Austin, is a 32-person company under contract with the Texas Department of Public Safety.

My Plates is on track to generate $25 million for the state over five years. Find out more in this edition of “Business Now” in the video above.