Nonprofits join pop-up push during SXSW
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If thrift shopping wasn’t already trendy, a song by Macklemore and Ryan Lewis has given it some new street red.
The song “Thrift Shop” sings the praises of how cool it is to shop second hand, all to a dance-worthy beat.
Goodwill spokeswoman Lorie Marrero says the rap made thrift shopping more popular. She points out there are two shout-outs to Goodwill in the song.
Goodwill aimed to take advantage of the song's popularity and South by Southwest crowds by opening a pop-up shop in a vacant space above the Elephant Room in the 300 block of Congress Avenue.
"We are really enjoying the popularity of the song and we really wanted to be here with all the thought leaders and influencers and all of the people here to enjoy the music here in Austin,” Marrero said.
The pop-up shop closes Tuesday.
For more, watch the video.